Oral-B is a brand of oral hygiene products, including toothbrushes, toothpastes, electric toothbrushes, mouthwashes and dental floss. The brand has been in business since the invention of the Hutson toothbrush in 1950. The brand has been owned by American multinational Procter & Gamble (P&G) since 2006.
Video Oral-B
History
Dr. Robert W. Hutson (1920-2001), a California periodontist, designed and patented a toothbrush in 1950. The application for his "Hutson toothbrush" was filed on January 13, 1950, and U.S. Patent No. 160,604 was granted on October 24 the same year. In 1958, he was granted a new patent for a "mouthbrush" having numerous fine, soft, flat-ended nylon bristles, and a similar appearance to the 1950 design. He claimed in his application that this brush was less abrasive to tooth enamel, better for massaging the gums, and more effective at picking up tooth powder than other brushes available at the time, which had coarse, angle-cut bristles.
He also created the Oral-B brand name. The first product was known as the "Oral-B 60", because it had 60 tufts. Other sizes were made with differing numbers of tufts and corresponding names. Dr. Hutson sold his toothbrush business in the 1960s, and continued his San Jose periodontal practice.
Oral-B became part of the Gillette group in 1984. Braun, also part of the Gillette group at that time, started to use the Oral-B brand for electric toothbrushes. Oral-B has been part of the Procter & Gamble company since 2006. A company representative has stated that the "B" in Oral-B stands for "brush".
In 2013, Shakira was chosen as the brand ambassador and spokersperson for The 3D white property.
Maps Oral-B
Innovations
- 1991: bristles that fade with wear (Indicator toothbrush, Edison Awards winner)
- 1998: angled bristles (CrossAction toothbrush)
See also
- List of toothpaste brands
- Index of oral health and dental articles
- List of defunct consumer brands
- Oral-B Glide
- List of Procter & Gamble brands
References
External links
- Official website
Source of article : Wikipedia
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